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Protocolo y Etiqueta

By 06/10/2026No Comments

Protocolo
Y Etiqueta

María José Gómez y Verdú, better known as PROTOCOLO Y ETIQUETA, is an expert in protocol and in social and business etiquette, as well as a communicator and author specialising in the codes that help us carry ourselves with ease, elegance and confidence in any setting. A regular contributor to the TV show Zapeando, she shares daily tips on good manners, table etiquette and social behaviour with her more than 1M followers.

With a contemporary take on protocol, María José has made the rules of social behaviour and communication part of everyday life, showing that etiquette is not about following rigid rules, but about understanding the context, acting naturally and, above all, relating to one another with respect and empathy.